by Ceasar on March 12, 2010
Let me introduce myself! My name is
“HAIL CEASAR”!!!!
SVP Emerging Media and Client Strategy
Hello everyone in AdzZoo Land, my name is Ceasar “Hail Ceasar” Davis, and I am the Senior Vice President of Emerging Media and Client Strategy!! That means a lot but for now let me just tell you about who I am and where I came from. I started my career journey many moons ago in Richmond Virginia with my first Apple Computer (Apple IIE) and I was in love. Then I went from that to toying with computers all the time to getting the opportunity of a lifetime to me! I moved to Sacramento California and a week after graduating High School I started working for Apple in 1998! Yess!!!! It was so awesome even though I was a temp employee It was exciting just to be in the place where my first MAC was born!!! Ok not literally but anyway you get the picture. So while working at Apple on the RUBY RED iMac as a “re-work” technician and quality assurance engineer I attended Heald College School of Technology ROSEVILLE !!! After finishing School I was offered a full time position in “Apple Care” at the time Apple was running OS 9.2, and we were getting ready for MAC OS X!! At the same time Apple was working on this device that at the time everyone said it wouldn’t work you may have heard of it “iPod” does that ring a bell. We also had launched Final Cut Pro 1.0. It was a lot going on at the time but it was the GREATEST!!!! I remember working on the iPod so that it would work on the PC! WOW fun times… Well anyway these days I spend my time like I did at Apple looking at ways to leverage our core business with relevant, and exciting Technology! Ladies and Gentlemen we are on the verge of something totally amazing!!! We now have the opportunity to change the way things are searched FOR!!! When I was growing up it was all about my mom finding the GREATEST SALE!! And now that the playing field has been leveled for the SMALL BIZ OWNER it changes everything!!! However that’s another blog for another day! But as for me I would like to think of myself as a Visionary of Technology, and in saying that if there is a platform out there that will enhance AdzZoo’s core business then I will make sure we explore those opportunities and make sure we always help our customers win!!! I look forward to meeting everyone at the Launch March 26th and 27th 2010 YOU DON’T WANT TO MISS IT! Until Tech Time! GO ADZZOOO!!! This is HAIL CEASAR!!!!!!
by Jon C Coward on March 8, 2010
Jon C. Coward, VP of Internet Marketing
Remember how simple car engines were when you were a teenager? All you needed was a screwdriver, a wrench and some duct tape to keep them running. Well, thanks to improvements in technology and efficiency, they are a bit more difficult if not impossible to work on now if you haven’t kept up with the changes. You can spend hours looking under your car hood for your carburetor, but you won’t ever find it. (Someday soon, it probably won’t even be called a car “hood!”) When it comes to the Internet, search engines and search technology, there is a similar type of growth as there is in automobile engine technology, but at a much more rapid pace. Are you prepared to keep up with all of the changes, today, tomorrow and next week?
If you are reading this blog, you probably have an interest in search engine marketing or at the very least have an idea or two about seo and search engines. There are plenty of blogs and websites that tell you just what to do. The problem is…. do they tell you what to do today? There are even a dozen places to learn about Google’s pay per click advertising, their own site included. However… nothing stays as it was when the documents were originally written. Plus up and coming new advertising sources like Facebook, may look the same… but they do not act the same.
Working with seo and search engine marketing is a lifelong learning process. Everything you learn changes at a rapid pace and it takes a lot to keep up. Because the technology is evolving so rapidly, the skills you learn today may not be relevant tomorrow. Even that intense seo boot camp you attended last year is out of date. You must be constantly keeping your skills and certifications up to date. One class, one degree, or one Google certification isn’t enough to be effective in the long haul.
If seo and search marketing were that easy to master, wouldn’t everyone try to make their site rise to the top. Everyone would certainly constantly try… and that would make Google’s search engine irrelevant and no different from Bing or anyone else. All of the major search engines thrive on delivering their own definition of what they deem to be a relevant search. For individuals searching, each has a different version of relevant as well. So do you really think that that simple seo tip you read a few months ago can sustain you indefinitely? Do you really think that buying a pay per click ad and keeping it up at the top of the results, for the least amount of money possible is easy? Think again!
So, go ahead and do it yourself! Real estate agents learned long ago that one of the best sources of new customers comes from giving classes to teach people how to sell their house WITHOUT an agent. Many of those who take the course and try to sell their own house see first hand the amount of work and study involved and become a model client for that agent!
Sometimes, hiring a person to manage your search engine marketing isn’t about your lack of knowledge. You are paying for someone to keep up with the current knowledge to make sure you don’t fall behind.
