VP of Internet Marketing - AdzZoo
At the request of a soldier in the trenches (I’m talking the sales trenches, not Afghanistan), I am writing an entire blog on why an advertiser in Google may never see their own ad and how that doesn’t matter. Of course, there’s more than just the few normal reasons… but really, do any of them really matter?
We all know the many technological reasons that you may never see your ad (IP addresses, auction based, rotational, personalized search, no longer showing you ads you are not interested in). This blog post, however, is all about the bigger reason and the most important thing to keep in mind. It’s okay if you never see you own PPC ad. Email me if you need to know the technical reasons in depth.
If you look at the Google stats and see 5000 impressions and you never saw the ad yourself, it really doesn’t matter – 5000 potential customer did see the ad. You advertise to promote your brand to prospective new customers and to reinforce the choices of existing customers. When your ad runs your target is to reach those advertisers. Looking for your ad regularly amounts to buying the newspaper every day and pouring through 50 pages to find your ad you contracted for a month… or listening to the radio ALL DAY, EVERY DAY to hear your ad. Your Google PPC ad is probably closest to buying radio and having all day as your day-part. It does get seen/played… maybe just not when you were listening.
So basically it comes down to knowing that you are working with one of the most trusted companies in the world – Google, Facebook, Yahoo or whoever. So sit back, relax and make some money running your business and trust the experts you have put your Marketing faith into.
{ 4 comments… read them below or add one }
Happy Easter! I am interested in the technical reasons you spoke of above as to why you may not see your ad! Please advise!
Regards,
Gordon Oliver
I was just explaining this very thing to a customer today who has just recently had her campaign produced over a week or so. She called friends, relatives and clients and asked them to look for her ad on the internet. When they didn’t find her, she began to question whether or not she was there. Here’s the kicker…she got a call from a REAL potential client who said they saw her on the first page of Google, which promoted her to go and look for herself and worry others all day to do the same. The wonders of our new media clients:)
I see that you are an Adzzoo Rep. You can find the technical reasons in your back office.
Hello:
Just wanted to introduce myself, and state that this Blog is great. I’m still learning about Blogs, but as well, its great to read about things which don’t immediately come to mind but, are great to know beforehand (meaning: before we encounter our own clients questioning our services and reputation).
Also, I seen a picture of Adzzoo on the Air at CNBC stockwatch, the 1st week of April, just wondered why no one else has commented on it, I think it would be a great marketing Tactic! Would you possibly know how to get that particular picture from CNBC?
Thanks and please keep up the Great Work, I appreciate it.
Prince Ray
P.S. Yes this is actually my legal additional registered name.